(404) 596-8004
Michael Beinenson
Focused on environmentally conscious and financially sound business models across the Southeast.
Michael believes in the importance of preserving our environmental equilibrium and has devoted the last several years of his professional career to ensuring that our presence on this planet leaves a positive mark.
This all started in 2013 when Michael made the decision to drive electric. At that time Electric Vehicles were a novelty, and with the advent of American-made Nissan LEAF, driving on electrons was possible. He soon joined the EV Club of the South and became a very active member and significantly contributed to the promotion of the EV movement. Michael appears in many interviews, articles, and video posts devoted to electric mobility.
Michael’s passion is in environmental restoration and preservation. After years of working on numerous land projects, he finds enjoyment in seeing nature being restored to its natural state through active mitigation efforts or passive preservation initiatives.
Michael graduated high school in Albuquerque, New Mexico, and went on to receive a Bachelor of Arts in economics and management from Gettysburg College in Pennsylvania. Mr. Beinenson is philanthropically involved with the Children’s Healthcare of Atlanta. In his spare time, you can find him cheering at an Atlanta United game or spending time outdoors with his two kids and wife of twenty-five years, Natalia.
Natalia Beinenson
Natalia's areas of focus at Eco Terra are Human Resources and Marketing. She believes that when you hire a person, you do not invest in a set of skills, but rather in a person. That's why in the pursuit of talent, Eco Terra concentrates not only on the job skills, but also on a cultural fit.
Natalia received a Bachelor of Arts in journalism and public relations from Georgia State University. She spent over ten years working for various banks and an independent consulting firm primarily focusing on regulatory compliance and enterprise risk management. Natalia is a Certified Anti-Money Laundering Specialist (CAMS). Her passion for learning resulted in earning a Master of Business Administration Degree from Georgia Institute of Technology.
When Natalia is not at work, she loves spending time with her family, friends, running on the Beltline with her favorite pal Frenchie, or traveling the world.
Natalia received a Bachelor of Arts in journalism and public relations from Georgia State University. She spent over ten years working for various banks and an independent consulting firm primarily focusing on regulatory compliance and enterprise risk management. Natalia is a Certified Anti-Money Laundering Specialist (CAMS). Her passion for learning resulted in earning a Master of Business Administration Degree from Georgia Institute of Technology.
When Natalia is not at work, she loves spending time with her family, friends, running on the Beltline with her favorite pal Frenchie, or traveling the world.
Rachel Rhoades
Rachel is the dedicated Project Manager for Eco Terra, channeling her passion for environmental restoration into her daily work. Her core responsibilities include conducting monitoring assessments of project sites, generating detailed reports, fostering relationships with landowners, and actively contributing to the overall success of the Eco Terra team.
A native of Winston-Salem, North Carolina, Rachel's commitment to conservation and environmental protection was established early on. She pursued her academic interests at Appalachian State University, earning a Bachelor of Science in Environmental Science with minors in both Biology and Geology. She further earned a Master of Science in Management from Wake Forest University. Rachel then relocated to Cary, North Carolina, to join the Eco Terra team.
In her personal time, Rachel enjoys hiking, reading, and baking. She is also a music enthusiast who frequently attends live events to support local artists. You can additionally find her spending time with her cat, Zeppelin.
Annmarie Benson
Annmarie, grew up on North Carolina’s coast, where she developed a deep passion for environmental conservation.
Her academic journey began with a Bachelor’s of Science in Environmental Science from UNCW, where she conducted undergraduate research on the bioacoustics of local frog and toad species. After graduation, she moved to Boston to pursue graduate coursework in biology at Harvard Extension School. This further deepened her understanding of ecosystem services.
Returning to North Carolina, Annmarie embraced her role at Eco Terra. Currently residing in Durham, she finds joy in hiking along the Eno River and admiring the beauty of Falls Lake. In her free time, she and her fiancée, Bella, can be found cheering on their favorite team, the Yankees, sporting a Yankees cap
Frenchie
This chocolate guy, Francesco (aka Frenchie), is also a part of our Eco Terra family. He is an English Cocker Spaniel. Don’t dare to call him a Boykin; he might not like it. His parents and grandparents are hunters and currently reside where Frenchie is from, Otter Creek Farm. No wonder he is as fast as lightning. This little curly pal is no joke in the snuggle department. He has equal parts in energy and patience. He is the happiest when he is with his people; therefore, you can find Frenchie following us in the house, in the office working (NOT), and traveling all over the States.