About Us


Michael Beinenson

Focused on environmentally conscious and financially sound business models across the Southeast.

Michael believes in the importance of preserving our environmental equilibrium and has devoted the last several years of his professional career to ensuring that our presence on this planet leaves a positive mark.

This all started in 2013 when Michael made the decision to drive electric. At that time Electric Vehicles were a novelty, and with the advent of American-made Nissan LEAF, driving on electrons was possible. He soon joined the EV Club of the South and became a very active member and significantly contributed to the promotion of the EV movement. Michael appears in many interviews, articles, and video posts devoted to electric mobility.

Michael’s passion is in environmental restoration and preservation. After years of working on numerous land projects, he finds enjoyment in seeing nature being restored to its natural state through active mitigation efforts or passive preservation initiatives.

Michael graduated high school in Albuquerque, New Mexico, and went on to receive a Bachelor of Arts in economics and management from Gettysburg College in Pennsylvania. Mr. Beinenson is philanthropically involved with the Children’s Healthcare of Atlanta. In his spare time, you can find him cheering at an Atlanta United game or spending time outdoors with his two kids and wife of twenty years, Natalia.

Natalia Beinenson

Natalia's areas of focus at Eco Terra are Human Resources and Marketing. She believes that when you hire a person, you do not invest in a set of skills, but rather in a person. That's why in the pursuit of talent, Eco Terra concentrates not only on the job skills, but also on a cultural fit.

Natalia received a Bachelor of Arts in journalism and public relations from Georgia State University. She spent over ten years working for various banks and an independent consulting firm primarily focusing on regulatory compliance and enterprise risk management. Natalia is a Certified Anti-Money Laundering Specialist (CAMS). Her passion for learning resulted in earning a Master of Business Administration Degree from Georgia Institute of Technology.

When Natalia is not at work, she loves spending time with her family, friends, running on the Beltline with her favorite pal Frenchie, or traveling the world.


Norton Webster

Norton has actively worked to promote the rehabilitation of degraded ecosystems and preservation of environmentally sensitive habitats through sound, strong economic and ecological partnerships.

Norton works in the North Carolina office where he helps landowners determine the best mitigation options in resolving issues with existing mitigation banks. He is also actively engaged in pursuing opportunities with potential partners as well as federal and state regulatory agencies. Norton works with engineers and consultants, client representatives, and regulatory officials during the concept, proposals, design, construction, and monitoring phases of our mitigation projects. He is the founder of the Palustrine Group, which had a similar mission, focusing on mitigation as well as conservation banking. Norton had served previously as Operations Manager for Environmental Banc & Exchange (EBX). Before joining EBX, Norton was an environmental scientist with Kimley-Horn and Associates, Inc. and was a staff scientist at ARCADIS Geraghty & Miller. Earlier in his career, he served as a wetlands consultant with Triangle Wetlands Consultants and as a research assistant in the department of forestry at NC State.

Norton is currently on the board of directors and serves as treasurer for Carolina Wetland Association. A non-profit, non-partisan, science-based organization advocating for wetlands. Norton is the past chairman and currently serves on the executive board of the Piedmont Conservation Council (PCC). PCC is an independent, non-partisan, non-profit organization that is community-based and regionally focused. PCC addresses natural resource conservation and development issues in the North Carolina Piedmont. Norton was also past president of the North Carolina Environmental Restoration Association, Inc. (NCERA). NCERA is a collaboration of environmental consultants, mitigation bankers, contractors, engineers, surveyors, and financial professionals with an interest in promoting and expanding the environmental restoration industry in North Carolina.

  • Master of Science in forestry, NC State University, 1998
  • Bachelor of Science in business, Wake Forest University, 1989
  • North Carolina Real Estate Broker (#288986)

Jamey O’Shaughnessey

An environmental entrepreneur who is passionate about solving environmental problems through market-based solutions.

Jamey currently serves as a Sales Manager for Eco Terra. His efforts are focused on site selection, land acquisition, project management, and professional development.

Jamey graduated from Clemson University with his degree in economics and an emphasis in natural resources economics. He has worked for multiple land trusts and has spent time at the Property & Environmental Research Center in Bozeman, Montana, studying market solutions to environmental problems.

He enjoys the outdoors, fly fishing, bow hunting, and recently earned his captain's license through the United States Coast Guard. Jamey’s experiences in the outdoors, from the Everglades, to Montana, to the Galapagos, have instilled in him a passion for conservation, environmental protection, and he enjoys pairing this passion with his entrepreneurial mindset.


Ryan Perry

Ryan is a licensed real estate broker in North Carolina who has focused his efforts on commercial properties as well as land development and valuation. He was born and raised in High Point, North Carolina, where he was involved in a variety of activities in and outside of school. He was a Boy Scout and is proud that while in high school he earned the rank of Eagle Scout. After high school Ryan joined the United States Marine Corps Reserves and served his country while earning his degree from UNC Charlotte. These accomplishments helped mold Ryan but being raised in Boy Scouts and becoming an Eagle Scout opened his eyes to the value of experiencing the great outdoors, as well as the importance of working to preserve the environment in its most natural state.

In his free time Ryan enjoys cheering for his beloved Carolina Panthers and stays active by playing in a variety of recreational sports leagues, fishing, hiking, and, when the weather is nice, playing as much golf as possible.

Ryan enjoys working with Eco Terra because it provides him the opportunity to use his work ethic and determination to succeed with a company whose goals align with his views on conservation and making a positive impact on the environment.


Scott J. Frederick

Scott has a wide range of experience with many projects concerning ecological restoration, ecological asset evaluation, environmental assessments, stream and wetland determinations, forest inventory, natural resource location, reclaimed water and wastewater land application systems for municipal and agricultural wastes using forest systems, water quality permitting, and watershed management. He is a licensed soil scientist in North Carolina (NCLSS) and nationally certified through ARCPACS as a Certified Professional Soil Scientist (CPSS). As an environmental engineer and soil scientist, he has experience with many ecological service restoration projects involving project specific mitigation and banking. Restoration work over the last 20+ years includes turnkey project services such as planning and design, permitting (State and Federal), construction, maintenance and monitoring, marketing and sales, and successful project close-out.

Scott received a Bachelor of Science Degree in biological and agricultural engineering from NC State University in the environmental soil and water program in 1996. He also received a Master of Science in forestry and a minor in soil science from NC State University in 1998. In his spare time, Scott enjoys hunting, fishing, foraging, cycling, beekeeping, and all kinds of family adventures with his wife and two sons.

Ellie Boccaccio

Ellie plays a critical role for Eco Terra by supporting both the Sales and Operations teams. Her passion also centers around landowner relations. Ellie graduated from Wayne State University with a Bachelor of Arts in political science. Throughout her career, Ellie has predominantly worked with non-profit organizations helping fundraise, organizing events, and volunteering with children in inner-city Detroit. This work has created a passion for helping others and providing a better tomorrow for future generations.

During Ellie’s free time, she enjoys being outdoors, playing tennis and golf, volunteering, and spending time with family and friends.


Robbie Bentley

Robbie Bentley is the Director of GIS at Eco Terra. He primarily focuses on geospatial analysis and production and provides support for research, evaluation, and project identification development for our mitigation projects. Robbie’s long-term goal is to contribute to our planet’s future by providing tangible solutions to address pressing environmental challenges.

Robbie graduated from Auburn University with a Bachelor of Science in natural resources management and a minor in business. While at Auburn University, he worked as a GIS educational research assistant for AU’s School of Forestry and Wildlife Sciences. He also has experience as a back-country fly fishing expedition guide in various remote locations across the United States, including Colorado and Maine. In his free time, Robbie enjoys playing golf, fly-fishing, and watching Auburn football.

    Will Amoroso

    Will serves on our Land Acquisition Team as a Landowner Specialist. He focuses primarily on site acquisition, landowner relations, and project management. Will lives on his farm outside of Phenix City, Alabama and works at our Auburn office where he covers Eco Terra’s Alabama and Georgia territories.

    Will’s goal at Eco Terra is to bridge the gap between farmers and environmentalism. He believes landowners can play a crucial role in protecting and improving the environment while maintaining their way of life and the integrity of their land. He strives to provide landowners with opportunities to participate in restoration solutions that maximize the use of their land and enhance their financial security.

    Will graduated from Auburn University where he received a Bachelor of Science degree in agricultural business and economics with a minor in natural resources ecology.

    His passion for the environment stems from his love for the outdoors. In his free time, Will can be found as far from civilization as possible hunting, fishing, or working on his farm.


    Laura Kuehl

    Laura Kuehl

    Laura is a proud recent graduate of Agnes Scott College and is excited to start her career at
    Eco Terra. While at the office, she wears a variety of hats offering administrative support, data analysis, market research, and more.

    While completing her undergraduate degree in economics, she gained diverse sustainability
    experience from Agnes Scott’s Center for Sustainability, Piedmont Park Conservancy, DeKalb County Planning and Sustainability Department, and Southeast Energy Efficiency Alliance. Her skill sets in research and analytics intersect with communication and relationship building.

    Laura lives in east Atlanta with her surly cat, Ruth. Outside of work, you can see her
    birdwatching from Atlanta’s park benches, moseying around museums, or dancing with friends.

    Jack Cox

    Jack was born in Kingsport, Tennessee, but has lived and worked in Nashville, Tennessee, Minneapolis, Minnesota, Portland, Oregon, and now Atlanta, Georgia as of 2020.

    For his undergraduate degree, he attended East Tennessee State University in Johnson City, Tennessee where he earned a Bachelor of Science in sociology. He then later went back to higher education to earn his Master of Science in digital marketing from ETSU. His sociological perspective helps him understand the complexities of the world and how to problem solve technical social issues and differences. This perspective crossed with media lead to Jack developing a digital portfolio that includes culture, geography, and nature. Jack's passion for business, media, experiential marketing, and the environment has led him to become Eco Terra's Director of Marketing.

    In his personal life, he and his wife are proud parents to their two-year-old German shepherd, Tulip. His interests consist of travel, visual stories, music, animals, documentation, family, friends, and his spiritual community.


    Abby Mercer

    Abby works for both our Sales and Operations teams as a support and intelligence specialist. She focuses on helping further the long-term goals of Eco Terra by providing data analysis and market research. Her goals are to help create long term environmental solutions that are attainable for all people.

    Abby is a recent 2022 graduate of North Carolina State University where she majored in biology with a concentration in ecology, evolution, and conservation. While at NC State, she spent time working for the Triangle Land Conservancy studying soil composition at the Williamson Preserve. Her background in field work and research gives her a broad perspective of techniques and strategies.

    When she is not at work, Abby is an avid hiker and music lover. She has a goal of visiting every single National Park and enjoys spending time with her family and friends and her two family dogs, Maple and Piper.

    Jordan Burbage

    Growing up in rural South Carolina, Jordan came of age hunting and fishing the fields and streams of the Lowcountry. Instilled with a resource conservation mindset, he brings that same ethos to the table as a Project Technician with Eco Terra. You will find Jordan across the Carolinas performing site assessments, monitoring the health of sites under management, and tracking the team’s ongoing progress.

    After graduating from Clemson University, Jordan went on to work for the Cooperative Extension Service in support of farmers across South Carolina and Georgia. With nearly a decade of experience working at the interface of agriculture and water chemistry, Jordan understands the issues affecting the homeowner, the landowner, and small agribusiness alike. Jordan also brings regulatory experience to the team, most recently serving as a Regulatory Specialist and Watershed Monitoring Coordinator for the State of North Carolina.

    In his spare time you can find Jordan fishing, hiking, writing songs, and performing with best friends in their Americana band, Foxfire Revival. He and his wife Carolyn are excitedly expecting their firstborn in the spring of 2022.


      Jack Boydoh

      Jack currently serves as a Landowner Specialist within Eco Terra’s Land Acquisitions team. He primarily focuses his efforts on land acquisition, business development, and project management. Born and raised in Greensboro, North Carolina, Jack has spent much of his life hunting, fishing, and hiking the various regions of the Carolinas. As an Eagle Scout and life-long outdoorsman, he has a deep passion for conservation work and its impact.

      Jack graduated from Elon University with a degree in economic consulting. While at Elon, he worked for a sustainability consulting firm at which he helped clients understand sustainable business practices and assisted in the creation of the Fly Fishing Climate Alliance. In his spare time, Jack can be found spending time along the North Carolina coast and playing with his one-year-old Labrador retriever, Beasley.

      James Lee

      James was born in Trenton, North Carolina, but has lived and worked in Wilmington, North Carolina, and now resides on the banks of the Trent River in New Bern, North Carolina.

      He earned his associate degree in applied science at Cape Fear Community College in Wilmington, North Carolina. James started his own landscaping company at 19 years of age. At 25, an opportunity to be a farm manager came about, and he took full advantage of it. With farming and a horticulture background, the science behind growing corn, soybeans, and wheat came naturally. He was able to purchase 118 acres of land, four valley center pivots to water crops in just seven years. As a licensed crop insurance adjuster, the extra income helped build equity in land. Due to his experiences, knowledge, and connections within the east coast region, James has landed a position as a Landowner Consultant within Eco Terra's North Carolina Division of Sales.

      James’ friends call him Jimmie Lee, and he loves to spend time with his nine-year-old daughter, Bella. He travels every time he gets the chance, and he loves to surf and snowboard.



        This chocolate guy, Francesco (aka Frenchie), is also a part of our Eco Terra family. He is an English Cocker Spaniel. Don’t dare to call him a Boykin; he might not like it. His parents and grandparents are hunters and currently reside where Frenchie is from, Otter Creek Farm. No wonder he is as fast as lightning. This little curly pal is no joke in the snuggle department. He has equal parts in energy, and patience. He is the happiest when he is with his people; therefore, you can find Frenchie following us in the house, in the office working (NOT), and traveling all over the States.